To become our customer's strategic partner in eliminating Non-Productive Time (NPT)
To be acknowledged by our customers as the premier drilling services company:
- Move from being a top drive only AMSS company to a full rig maintenance company.
- Move from a call-out CDS™ Service Company to a full offering, broad based tubular services company.
- Move from a top drive only product sales company to a full rig mechanization products company.